A Collaborative Deadshot


A Collaborative Deadshot


A Collaborative Deadshot


VOX Cinemas and Will Smith are set to make beating the heat a lot more difficult for us mere mortals


I’m sorry, ladies and gentlemen; it’s a tough news to break here. It’s not going to be any the easier for us to beat that Dubai heat, and the people behind VOX Cinemas are (sort of) responsible for this.

But let’s really rewind a little bit. A few weeks ago, the Deira City Centre branch of the ambitious cinema chain sported a massive upgrade—you know, the swanky cinema lobby and the works, which looks something like this. Not many knew (more than the teasers, of course) that they were also building a beast in there, which, from the outside, looks quite deceptive.

© VOX Cinemas

Image © VOX Cinemas

See what I mean? But hold that thought right there.


Concussion Review ThumbAction-adventure film Suicide Squad, written and directed by David Ayer (Fury) and filled with a top-billing cast—consisting of Margot Robbie (Focus), Academy Award winner Jared Leto (Dallas Buyers Club) and Academy Award nominee Viola Davis (television’s How to Get Away with Murder), to say the least—continues with the joint efforts of Warner Brothers and DC at building what’s now known as the DC Extended Universe, of which this acts as the third installment. You’ll be able to watch it in cinemas all around the UAE tomorrow, the 4th of August.

By the way, before we forget (but not really), it also stars Academy Award nominated Will Smith, last seen in Concussion, which made its Middle Eastern premiere in the Dubai International Film Festival.

But WHY am I telling you these things?


Because Smith and VOX Cinemas have basically joined hands to make summer this year a lot more hotter than it’s already been. Smith is basically attending a screening of Suicide Squad on the 7th of August, at—you’ve probably pieced it together by now—at the Virgin Radio VOX MAX in Deira City Centre, which will also double up as the official launch of this giant 408 square-meter beast of a screen, which seats up to 550 people.

Organized jointly by the Maven Marketing and Events—an award-winning entertainment marketing, PR and events company—and Majid al Futtaim Cinemas—the cinematic arm of MENA’s pioneer in shopping, retail and leisure Majid Al Futtaim—the aforementioned event is basically just one of the series of events Smith will be participating while in Dubai. And understandably, like we’d be, the organizers are no less than pumped. “It’s an honor to be working with Will Smith and VOX Cinemas in our effort to make Dubai a regular stop for major blockbuster movie promotional world tours”, Sarah Omolewu, managing partner of Maven Marketing and Events commented on the announcement.

© VOX Cinemas

Image © VOX Cinemas


SUICIDE SQUADAnd what better film to officially inaugurate this HUGE screen than Suicide Squad? Cameron Mitchell, CEO of Majid Al Futtaim Cinemas (VOX Cinemas) seems to agree. “Virgin Radio VOX MAX at City Centre Deira is our most impressive large screen cinema yet and Suicide Squad is the perfect adrenaline-filled Hollywood action movie to officially launch and highlight the cinema’s giant laser screen and powerful audio technology”, he stated.

And the Virgin Radio MAX screen is just one of many, many diverse achievements they’ve been a part of over the past few years. Consisting of such luxury viewing option as the VOX ThEATre by Rhodes, a collaboration with Michelin Star chef Gary Rhodes, and the much loved VOX GOLD, the cinema chain also has exclusive rights to the immersive 4DX experience in the Middle East, and is the first and (currently) only franchise within the region to have an IMAX with Laser screen. This apart from the specifically designed VOX KIDS experience and the recent OUTDOOR proves their acute understanding of the marketplace and its diverse preferences.

But here’s how we know you can be a part of it. VOX Cinemas is giving customers a chance to win a ‘Meet and Greet’ with Will Smith or attend the red carpet screening with Smith in attendance. Customers who buy an advanced ticket online to see Suicide Squad at VOX Cinemas in the UAE or Lebanon will go into the running to Will Smith during his attendance at his special screening of his latest blockbuster film. Plus, they’ll be giving customers in the UAE and Oman a chance to attend the red carpet screening of Suicide Squad at their City Centre Deira branch, when they buy a large Pepsi combo from the Candy Bar they will be entered into the draw to win. Both competitions for the “Meet and Greet” and the Red Carpet Screening close on the 4th August 2016. (Which is tomorrow, we know, so hurry!).

About the Author

Ankit Ojha

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Ambivert. Intermittent cynic. Content creator. New media enthusiast. Binge-watcher. Budding filmmaker.

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VOX Cinemas and Will Smith are set to make beating the heat a lot more difficult for us mere mortals


I’m sorry, ladies and gentlemen; it’s a tough news to break here. It’s not going to be any the easier for us to beat that Dubai heat, and the people behind VOX Cinemas are (sort of) responsible for this.

But let’s really rewind a little bit. A few weeks ago, the Deira City Centre branch of the ambitious cinema chain sported a massive upgrade—you know, the swanky cinema lobby and the works, which looks something like this. Not many knew (more than the teasers, of course) that they were also building a beast in there, which, from the outside, looks quite deceptive.

© VOX Cinemas

Image © VOX Cinemas

See what I mean? But hold that thought right there.


Concussion Review ThumbAction-adventure film Suicide Squad, written and directed by David Ayer (Fury) and filled with a top-billing cast—consisting of Margot Robbie (Focus), Academy Award winner Jared Leto (Dallas Buyers Club) and Academy Award nominee Viola Davis (television’s How to Get Away with Murder), to say the least—continues with the joint efforts of Warner Brothers and DC at building what’s now known as the DC Extended Universe, of which this acts as the third installment. You’ll be able to watch it in cinemas all around the UAE tomorrow, the 4th of August.

By the way, before we forget (but not really), it also stars Academy Award nominated Will Smith, last seen in Concussion, which made its Middle Eastern premiere in the Dubai International Film Festival.

But WHY am I telling you these things?


Because Smith and VOX Cinemas have basically joined hands to make summer this year a lot more hotter than it’s already been. Smith is basically attending a screening of Suicide Squad on the 7th of August, at—you’ve probably pieced it together by now—at the Virgin Radio VOX MAX in Deira City Centre, which will also double up as the official launch of this giant 408 square-meter beast of a screen, which seats up to 550 people.

Organized jointly by the Maven Marketing and Events—an award-winning entertainment marketing, PR and events company—and Majid al Futtaim Cinemas—the cinematic arm of MENA’s pioneer in shopping, retail and leisure Majid Al Futtaim—the aforementioned event is basically just one of the series of events Smith will be participating while in Dubai. And understandably, like we’d be, the organizers are no less than pumped. “It’s an honor to be working with Will Smith and VOX Cinemas in our effort to make Dubai a regular stop for major blockbuster movie promotional world tours”, Sarah Omolewu, managing partner of Maven Marketing and Events commented on the announcement.

© VOX Cinemas

Image © VOX Cinemas


SUICIDE SQUADAnd what better film to officially inaugurate this HUGE screen than Suicide Squad? Cameron Mitchell, CEO of Majid Al Futtaim Cinemas (VOX Cinemas) seems to agree. “Virgin Radio VOX MAX at City Centre Deira is our most impressive large screen cinema yet and Suicide Squad is the perfect adrenaline-filled Hollywood action movie to officially launch and highlight the cinema’s giant laser screen and powerful audio technology”, he stated.

And the Virgin Radio MAX screen is just one of many, many diverse achievements they’ve been a part of over the past few years. Consisting of such luxury viewing option as the VOX ThEATre by Rhodes, a collaboration with Michelin Star chef Gary Rhodes, and the much loved VOX GOLD, the cinema chain also has exclusive rights to the immersive 4DX experience in the Middle East, and is the first and (currently) only franchise within the region to have an IMAX with Laser screen. This apart from the specifically designed VOX KIDS experience and the recent OUTDOOR proves their acute understanding of the marketplace and its diverse preferences.

But here’s how we know you can be a part of it. VOX Cinemas is giving customers a chance to win a ‘Meet and Greet’ with Will Smith or attend the red carpet screening with Smith in attendance. Customers who buy an advanced ticket online to see Suicide Squad at VOX Cinemas in the UAE or Lebanon will go into the running to Will Smith during his attendance at his special screening of his latest blockbuster film. Plus, they’ll be giving customers in the UAE and Oman a chance to attend the red carpet screening of Suicide Squad at their City Centre Deira branch, when they buy a large Pepsi combo from the Candy Bar they will be entered into the draw to win. Both competitions for the “Meet and Greet” and the Red Carpet Screening close on the 4th August 2016. (Which is tomorrow, we know, so hurry!).

About the Author

Ankit Ojha

Facebook

Ambivert. Intermittent cynic. Content creator. New media enthusiast. Binge-watcher. Budding filmmaker.

VOX Cinemas and Will Smith are set to make beating the heat a lot more difficult for us mere mortals


I’m sorry, ladies and gentlemen; it’s a tough news to break here. It’s not going to be any the easier for us to beat that Dubai heat, and the people behind VOX Cinemas are (sort of) responsible for this.

But let’s really rewind a little bit. A few weeks ago, the Deira City Centre branch of the ambitious cinema chain sported a massive upgrade—you know, the swanky cinema lobby and the works, which looks something like this. Not many knew (more than the teasers, of course) that they were also building a beast in there, which, from the outside, looks quite deceptive.

© VOX Cinemas

Image © VOX Cinemas

See what I mean? But hold that thought right there.


Action-adventure film Suicide Squad, written and directed by David Ayer (Fury) and filled with a top-billing cast—consisting of Margot Robbie (Focus), Academy Award winner Jared Leto (Dallas Buyers Club) and Academy Award nominee Viola Davis (television’s How to Get Away with Murder), to say the least—continues with the joint efforts of Warner Brothers and DC at building what’s now known as the DC Extended Universe, of which this acts as the third installment. You’ll be able to watch it in cinemas all around the UAE tomorrow, the 4th of August.

By the way, before we forget (but not really), it also stars Academy Award nominated Will Smith, last seen in Concussion, which made its Middle Eastern premiere in the Dubai International Film Festival.

© VOX Cinemas

But WHY am I telling you these things?


Because Smith and VOX Cinemas have basically joined hands to make summer this year a lot more hotter than it’s already been. Smith is basically attending a screening of Suicide Squad on the 7th of August, at—you’ve probably pieced it together by now—at the Virgin Radio VOX MAX in Deira City Centre, which will also double up as the official launch of this giant 408 square-meter beast of a screen, which seats up to 550 people.

Organized jointly by the Maven Marketing and Events—an award-winning entertainment marketing, PR and events company—and Majid al Futtaim Cinemas—the cinematic arm of MENA’s pioneer in shopping, retail and leisure Majid Al Futtaim—the aforementioned event is basically just one of the series of events Smith will be participating while in Dubai. And understandably, like we’d be, the organizers are no less than pumped. “It’s an honor to be working with Will Smith and VOX Cinemas in our effort to make Dubai a regular stop for major blockbuster movie promotional world tours”, Sarah Omolewu, managing partner of Maven Marketing and Events commented on the announcement.

© VOX Cinemas

Image © VOX Cinemas


And what better film to officially inaugurate this HUGE screen than Suicide Squad? Cameron Mitchell, CEO of Majid Al Futtaim Cinemas (VOX Cinemas) seems to agree. “Virgin Radio VOX MAX at City Centre Deira is our most impressive large screen cinema yet and Suicide Squad is the perfect adrenaline-filled Hollywood action movie to officially launch and highlight the cinema’s giant laser screen and powerful audio technology”, he stated.

© VOX Cinemas

And the Virgin Radio MAX screen is just one of many, many diverse achievements they’ve been a part of over the past few years. Consisting of such luxury viewing option as the VOX ThEATre by Rhodes, a collaboration with Michelin Star chef Gary Rhodes, and the much loved VOX GOLD, the cinema chain also has exclusive rights to the immersive 4DX experience in the Middle East, and is the first and (currently) only franchise within the region to have an IMAX with Laser screen. This apart from the specifically designed VOX KIDS experience and the recent OUTDOOR proves their acute understanding of the marketplace and its diverse preferences.

But here’s how we know you can be a part of it. VOX Cinemas is giving customers a chance to win a ‘Meet and Greet’ with Will Smith or attend the red carpet screening with Smith in attendance. Customers who buy an advanced ticket online to see Suicide Squad at VOX Cinemas in the UAE or Lebanon will go into the running to Will Smith during his attendance at his special screening of his latest blockbuster film. Plus, they’ll be giving customers in the UAE and Oman a chance to attend the red carpet screening of Suicide Squad at their City Centre Deira branch, when they buy a large Pepsi combo from the Candy Bar they will be entered into the draw to win. Both competitions for the “Meet and Greet” and the Red Carpet Screening close on the 4th August 2016. (Which is tomorrow, we know, so hurry!).

About the Author

Ankit Ojha

Facebook

Ambivert. Intermittent cynic. Content creator. New media enthusiast. Binge-watcher. Budding filmmaker.

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